Research Summary

I have now completed the majority of my research tasks. Completing this tasks was effective because I now have a clearer and broader understanding of the A2 course itself  and what I am going to do when I come to create my music video.

I began by analysing similar products for example magazine adverts and digipaks which was useful as it allowed me explore the codes and conventions used for each and allowed me to see what kind of digipaks and adverts are used in the real world and that are successful in and amongst the media industry.

Next I analysed a previous students work which was useful as helped inspire me on what types of songs I could use and the different narrative ideas, whether that was performance, conceptual or narrative based. This then lead to me to my next blog post where I researched the different types of music styles which was useful as it allowed me to analyse the different types of music videos and gave me insight on what the different types of music videos there are helping me to decide which would be the most effective for me.

Overall conducting research was extremely effective  as it helped me broaden my understanding of music videos and the different genres and different types you can actually create. This was useful as it will help me save time when coming to create my music video as I will already have ideas and plans in my head I would want to fulfil.


Analysis Of Camera Shots

In this post I analysed a series of different shots from two different music videos. The first music video I analysed was John Legends ‘All of me’ and secondly I analysed The 1975’s ‘Somebody Else’ as I thought both of these music videos had very successful and effective cinematography.

Completely this post was useful as it gave me inspiration on the type of camera shots I would like to re-create when I come to shoot my music video…

Analysis of Music Videos

In this post I have picked out two different types of music videos which were both equally successful. The first video I analysed was Selena Gomez’ Bad liar music video, which was based in the 70s and with the correct use of colour grading and props and outfits the video was extremely successful in what it was trying to portray.

The second video I analysed was Taylor Swifts ‘Style’ music video. I believe this video was effective because it used an interesting way to portray two lovers thinking of each other, for example through projections, merging images together and reflections in broken glass, therefore making the video easy and appealing to watch.

Music Video Styles

Above is the link to the emaze presentation I created on the different types of music video styles that can be used, consisting of a narrative, performance or conceptual style.

I watched three music video each created in a certain style and analysed them. Creating this post was useful as it helped me broaden my knowledge on the different types of music videos, therefore making it easier to decide what type of music video I would want to create.