Treatment

In my A2 coursework I have created three products; a main music video and two ancillary task consisting of a magazine advert and a digipak. I decided to create all three of these products around the song ‘Latch’ by Disclosure.

When coming to create my music video I had already researched the lyrics to the song ‘Latch’ by Disclosure, and discovered that the lyrics explain and tell a story of two people falling head over heels in love with each other. Therefore when coming to create my music video I kept this idea of love in mind however I decided to create it with a modern twist and instead of having two people falling in love with each other, I decided to show a group of women taking on and falling in love with a huge iconic city, such as New York.

The music video portrays a variety of shots of a group of women walking the streets of New York in very many interesting and unusual places. I focused a lot on lights and colours throughout my music video therefore decided to shoot in a location with a neon orange mirrored escalators and a neon blue light box to keep the fun light hearted feel of New York. I also decided to have only women featured in my music video because I wanted to empower the women and gender, and portray that women can go traveling and take on a huge city alone without a male presence.

My music video is fully narrative based because I wanted my audience to relate and identify to my characters and to use my music video as an idea of entertainment and escapism.

 

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Digipack Sketches

Below is the four of my sketches of each side of my digipack. The first two images are the front and back, and the last two are the middle of my digipack. Completing this task was effective as it helped me plan out my digipack idea therefore making it easier and less time consuming when I come to create it.